Customers like a good deal when they’re shopping for a product. But can some prices “feel” better than others? New research suggests that round numbers — like $10 — encourage buyers to rely on their feelings. More precise looking numbers — like $9.79 — encourage buyers to use logic and reason. The Study […]
Tag Archives | pricing
Consumers prefer to buy items individually unless they specifically see the value of a package deal, a new study suggests.
Decoy pricing works by adding a less desirable product for your customers to choose from. This strategy can increase profits and it’s easy to implement.