For Valentine’s Day, businesses often feature happy couples in their advertisements — regardless of whether it’s relevant to the product. But research shows that this practice can backfire. In a recent study, Lisa Cavanaugh of USC found a new factor that influences the likelihood of buying: perceived deservingness. When people are reminded of relationships they […]
Tag Archives | neuromarketing
Customers like a good deal when they’re shopping for a product. But can some prices “feel” better than others? New research suggests that round numbers — like $10 — encourage buyers to rely on their feelings. More precise looking numbers — like $9.79 — encourage buyers to use logic and reason. The Study […]
Consumers prefer to buy items individually unless they specifically see the value of a package deal, a new study suggests.
Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study in the Journal of Consumer Research, it depends on whether consumers picture themselves using a new product in the past or in the future.
Decoy pricing works by adding a less desirable product for your customers to choose from. This strategy can increase profits and it’s easy to implement.