Tag Archives | neuromarketing

Pictures of Happy Couples Can Kill Your Sales

For Valentine’s Day, businesses often feature happy couples in their advertisements — regardless of whether it’s relevant to the product. But research shows that this practice can backfire. In a recent study, Lisa Cavanaugh of USC found a new factor that influences the likelihood of buying: perceived deservingness. When people are reminded of relationships they […]

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Pricing Strategy: When $10 is Better than $9.79

  Customers like a good deal when they’re shopping for a product. But can some prices “feel” better than others? New research suggests that round numbers — like $10 — encourage buyers to rely on their feelings. More precise looking numbers — like $9.79 — encourage buyers to use logic and reason.   The Study […]

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