New research suggests that sticky notes are a powerful form of persuasion. They work because they are a) personalized, and b) targeted, meaning the recipient feels like you specifically asked them for a favor. The Study The researcher, Randy Garner, sent 150 surveys to be completed by professors at his university. Fifty researchers were […]
Author Archive | Vince Favilla
For Valentine’s Day, businesses often feature happy couples in their advertisements — regardless of whether it’s relevant to the product. But research shows that this practice can backfire. In a recent study, Lisa Cavanaugh of USC found a new factor that influences the likelihood of buying: perceived deservingness. When people are reminded of relationships they […]
Customers like a good deal when they’re shopping for a product. But can some prices “feel” better than others? New research suggests that round numbers — like $10 — encourage buyers to rely on their feelings. More precise looking numbers — like $9.79 — encourage buyers to use logic and reason. The Study […]
Consumers prefer to buy items individually unless they specifically see the value of a package deal, a new study suggests.
Companies often provide detailed information that encourages consumers to visualize using a new product. But does this make consumers more likely to buy it? According to a new study in the Journal of Consumer Research, it depends on whether consumers picture themselves using a new product in the past or in the future.
We make lots of assumptions when designing a website. We put a menu at the top. A sidebar to the right of our blog. A call-to-action button somewhere in the mid-to-upper right. But why do we do all this? Benjamin Hunt calls it the “best guess” theory of design. You look at what similar websites […]
Ready to make some big moves in 2015? As always, I believe your success comes down to your habits. Find the tasks that are most profitable for you, and do them more often. These 5 suggestions are from my own personal playbook. Adopt all of them, and I guarantee you’ll see massive results. But even […]
When the average person puts together a website, they follow the “best guess” rule of design. They look at what similar sites are doing, and then copy these sites… because hey, it must work if everyone does it. This is a dangerous way to think. Ever heard of the blind leading the blind? So what […]
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Will Durant, paraphrasing Aristotle Think for a moment about the type of person you’d like to be. If you’re like most entrepreneurs, you want to be someone who provides great value to the world, and is paid accordingly. Now, think […]
Are you a horrible person? If so, you’ve probably played Cards Against Humanity. And if not, there’s still time to corrupt you. (You need a twisted sense of humor to enjoy this game.) If you’ve played CAH before, you can skip ahead to lesson 1. I’m going to briefly explain the game to newcomers. Did […]