Author Archive | Vince Favilla

Need To Persuade Someone? Use a Sticky Note

New research suggests that sticky notes are a powerful form of persuasion. They work because they are a) personalized, and b) targeted, meaning the recipient feels like you specifically asked them for a favor.   The Study The researcher, Randy Garner, sent 150 surveys to be completed by professors at his university. Fifty researchers were […]

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Pictures of Happy Couples Can Kill Your Sales

For Valentine’s Day, businesses often feature happy couples in their advertisements — regardless of whether it’s relevant to the product. But research shows that this practice can backfire. In a recent study, Lisa Cavanaugh of USC found a new factor that influences the likelihood of buying: perceived deservingness. When people are reminded of relationships they […]

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Pricing Strategy: When $10 is Better than $9.79

  Customers like a good deal when they’re shopping for a product. But can some prices “feel” better than others? New research suggests that round numbers — like $10 — encourage buyers to rely on their feelings. More precise looking numbers — like $9.79 — encourage buyers to use logic and reason.   The Study […]

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Test Everything: An Online Business Manifesto

We make lots of assumptions when designing a website. We put a menu at the top. A sidebar to the right of our blog. A call-to-action button somewhere in the mid-to-upper right. But why do we do all this? Benjamin Hunt calls it the “best guess” theory of design. You look at what similar websites […]

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How To Kick Ass In 2015

Ready to make some big moves in 2015? As always, I believe your success comes down to your habits. Find the tasks that are most profitable for you, and do them more often. These 5 suggestions are from my own personal playbook. Adopt all of them, and I guarantee you’ll see massive results. But even […]

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Why Sidebars Are Useless

When the average person puts together a website, they follow the “best guess” rule of design. They look at what similar sites are doing, and then copy these sites… because hey, it must work if everyone does it. This is a dangerous way to think. Ever heard of the blind leading the blind? So what […]

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The Simple Habit of Successful People

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Will Durant, paraphrasing Aristotle Think for a moment about the type of person you’d like to be. If you’re like most entrepreneurs, you want to be someone who provides great value to the world, and is paid accordingly. Now, think […]

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